Last Wave Originals is several unique, authentic, and original surf brands privately owned by retired surfer and board-shaper Ted Rich.

Working directly with Ted, I created new designs and graphics with the aim to revive and modernize the aging brands.

Many of my designs are printed and sold all over the world for Last Wave’s brands including Save The Saves, Canyon, Dewey Weber, Challenger, Roger Hinde, Sex Wax, Lightning Bolt, Linden, Morey Pope, Jerry Grantham, and Greg Knoll.

Highlighted here are the “Surf Spot” icon series. My designs showcase famous surf spots around the world, Including their prominent local floral, landscape, wave-break style and other iconic features.

My personal endeavor to develop a memorable, modern and applicable set of branding collateral to visually communicate my freelance business.

The subtle and mature color palette was chosen to accent the classic title font while the icon imagery suggests the positive values I bring to my life and work.

Live Local Apparel is a Cal Poly alumni-founded clothing company that features designs which highlight the most well-known activities, buildings, landmarks and other uniquities of towns, cities and states across the U.S.

The brand focuses on striking designs and quality fabrics. Until recently, Live Local only printed bright, hand-crafted and bespoke, single-color designs on a very limited palette of blanks.

I oversaw and directed most graphic aspects of the brand since acquisition in 2017. My influence can be seen on the Live Local Apparel logo, hang tags, pad printed tags, web design and aesthetic, and most designs and shirts the company currently sells.

I was contracted by talent agency Milk & Honey, Inc. to create a personal apparel brand for Denver Bronco’s wide receiver Courtland Sutton. Proposed brand was to avoid the Bronco’s colors, imagery, jersey numbering/lettering, and represent important aspects of Sutton’s life, in this case religion and football. The pieces were to be sold online via Sutton's social media accounts and built into lines with some already existing single designs.

Save The Waves Coalition is a non-profit that works to preserve surf spots and the surrounding coastal marine ecosystem.

I designed original graphics for t-shirts that are sold all over California and the U.S. to raise funds and awareness for their conservation efforts.

As a San Luis Obispo County resident for the past five years, I’ve amassed an incredible body of loyal clients and followers through my freelance work. My clients are mostly local, but extend across the United States from California to Canada.

My logobook features only a small fraction of my favorite works crafted for over 50 clients through the past years.

Project under development.

I was hired by a prominent brand-consulting agency to undertake a comprehensive rebrand of The Haven, a local addiction rehabilitation facility in Pismo Beach, CA.. The Haven desperately needed to improve their recognizability and image in order to continue their work on our coast. The project was to focus on the positive and uplifting care the facility provides relying heavily on color palette.

The project encompassed logo ideation and design, business stationery sets, signage, and uniform and badge design. The three-pointed trillium flower and wave imagery can be seen in patterning and logo application throughout the designs representing themes held close to the facility’s pillars of recovery.

Island Supply Clothing Company was a lifestyle clothing brand imagined, founded and launched by myself and a peer during our time at Cal Poly in 2014.

Island Supply focused on bringing together high-quality fabrics and interesting blends with bright, California-surf-culture-esque designs to combat the monotony of heavy, stiff, stagnant garments in the niche.

With Island Supply we had immediate access to demographics along California’s Coast. However, aligned with our core values, worked on extending our reach across the United States to spread Californian aesthetic as far as possible.

EMPATH is an emerging brand-consulting agency on California’s Central Coast quickly gaining traction from the combination of the founders’ depth of understanding of their client’s specific needs and sheer time in the industry handling high-profile clients. They approached me for help with their rebranding and modernization to maximize their influence in the area.

National Motor Fest is a San Luis Obispo County-founded, international car show based on the local interest in, and abundance of classic, muscle, and supercars in the area. I had the pleasure of working closely with the creators (Tyler Henry, Brandon Stier, Sam Stern) and marketing team to create not only the official brand-mark for the event but posters, fliers, business cards, and other printable and online marketing collateral.

This icon series is an exploration in minimalism and distillation. I chose natural environments and scenes, then simplified them to capture their true essence.

The resulting style can be seen throughout my work in the logo, in the David Nuuhiwa and Last Wave Originals iconography, in the apparel graphics, and broadly in most of the Live Local Apparel brand aesthetics.