Live Local Apparel is a Cal Poly alumni-founded clothing company that features designs which highlight the most well-known activities, buildings, landmarks and other uniquities of towns, cities and states across the U.S.

During my time working with the brand I hand-illustrated over 40 unique designs including custom designs for local SLO County businesses like Kreuzberg Coffee. Notable projects include a collage of Cal Poly college major buildings that was screenprinted exclusively on-site for board members and a more general campus lifestyle-themed design for the Cal Poly bookstore.

My personal endeavor to develop a memorable, modern and applicable set of branding collateral to visually communicate my freelance business.

The subtle and mature color palette was chosen to accent the classic title font while the icon imagery suggests the positive values I bring to my life and work.

I led the Vanguard Clinical website redesign, overseeing research, wireframing, design strategy, and development approvals as well as managing photography, photo editing, copywriting, and designing key elements to create a streamlined, user-friendly site. The enhanced design improves user interaction, attracting clients and potential employees while reinforcing the company’s credibility.

Last Wave Originals is several unique, authentic, and original surf brands privately owned by retired surfer and board-shaper Ted Rich.

Working directly with Ted, I created new designs and graphics with the aim to revive and modernize the aging brands.

Many of my designs are printed and sold all over the world for Last Wave’s brands including Save The Saves, Canyon, Dewey Weber, Challenger, Roger Hinde, Sex Wax, Lightning Bolt, Linden, Morey Pope, Jerry Grantham, and Greg Knoll.

Highlighted here are the “Surf Spot” icon series. My designs showcase famous surf spots around the world, Including their prominent local floral, landscape, wave-break style and other iconic features.

Vanguard Clinical came to me asking for a digital capabilities and qualifications deck to present to potential partners, showcasing leadership, expertise, services, industry knowedge, and niche specialization. The deck helped to attract clients and investors, enhancing the company’s credibility and positioning it as a trusted resource in clinical trials.

I was commissioned by San Diego’s professional D2 soccer team, SD Loyal FC, to design team-branded apparel that strengthened brand identity and fan engagement. The "Play the Field" design became a top seller, repeatedly selling out online, boosting team recognition and reach.

Branding and advertising pieces created for Central Coast Direct Medical Care, a concierge home medical service. I designed a cohesive suite of business stationery, marketing materials, and digital ads, including door hangers, mailers, and informational flyers, to enhance brand visibility and attract new clients.

Island Supply Clothing Company was a lifestyle clothing brand imagined, founded and launched by myself and a peer during our time at Cal Poly in 2014.

Island Supply focused on bringing together high-quality fabrics and interesting blends with bright, California-surf-culture-esque designs to combat the monotony of heavy, stiff, stagnant garments in the niche.

With Island Supply we had immediate access to demographics along California’s Coast. However, aligned with our core values, worked on extending our reach across the United States to spread Californian aesthetic as far as possible.

A quarterly newsletter designed for pharmaceutical company ImmunoGen to inform global physicians and clinical sites on trial updates. Content included protocol changes, dosing guidelines, enrollment metrics, site openings/closures, study-related articles, trial progression and recognition for participants, ensuring clear communication, study allignment and engagement.

Save The Waves Coalition is a non-profit that works to preserve surf spots and the surrounding coastal marine ecosystem.

I designed original graphics for t-shirts that are sold all over California and the U.S. to raise funds and awareness for their conservation efforts.

A comprehensive brand guidelines I developed for Vanguard Clinical, establishing a cohesive visual and verbal identity. I defined brand colors, logo usage, typography, and design standards to ensure consistency across all touchpoints. The corporate voice, tone, mission, and key value pillars were synthesized from the existing website and collateral, creating a strategic framework that strengthens brand recognition and alignment.

I was contracted by talent agency Milk & Honey, Inc. to create a personal apparel brand for Denver Bronco’s wide receiver Courtland Sutton. Proposed brand was to avoid the Bronco’s colors, imagery, jersey numbering/lettering, and represent important aspects of Sutton’s life, in this case religion and football. The pieces were to be sold online via Sutton's social media accounts and built into lines with some already existing single designs.

National Motor Fest is a San Luis Obispo County-founded, international car show based on the local interest in, and abundance of classic, muscle, and supercars in the area. I had the pleasure of working closely with the creators (Tyler Henry, Brandon Stier, Sam Stern) and marketing team to create not only the official brand-mark for the event but posters, fliers, business cards, and other printable and online marketing collateral.

I was hired by a prominent brand-consulting agency to undertake a comprehensive rebrand of The Haven, a local addiction rehabilitation facility in Pismo Beach, CA.. The Haven desperately needed to improve their recognizability and image in order to continue their work on our coast. The project was to focus on the positive and uplifting care the facility provides relying heavily on color palette.

The project encompassed logo ideation and design, business stationery sets, signage, and uniform and badge design. The three-pointed trillium flower and wave imagery can be seen in patterning and logo application throughout the designs representing themes held close to the facility’s pillars of recovery.

As a San Luis Obispo County resident for the past five years, I’ve amassed an incredible body of loyal clients and followers through my freelance work. My clients are mostly local, but extend across the United States from California to Canada.

My logobook features only a small fraction of my favorite works crafted for over 50 clients through the past years.